FACEBOOK ADVERTISING CAMPAIGNS

Facebook Advertising Services 

Social Media Marketing for Small Businesses

Facebook has over 1.79 billion unique monthly active users spending at least 40 minutes per day on the site. Facebook ads give business owners the power to finely target and reach a specific consumer market, all without breaking the bank on their marketing budget. Rakutan media Facebook advertising services help businesses of all sizes transform their digital marketing strategies by:

• Generating higher Facebook engagement on organic and boosted posts
• Increasing referral traffic to your website from Facebook
• Creating a solid fan base of returning customers
• Collecting data—including contact information—about new and prospective customers
• Driving conversions through dynamic buyer-stage marketing

Social Media Marketing for Small Businesses

1.COMPLETING A COMPETITOR ANALYSIS

Completing a market analysis of your service areas and industry

Finding local competitors currently outperforming you in audience size and engagement

Analyzing content and messaging that performs well in your industry

2.CREATING ENGAGING ORGANIC SOCIAL CAMPAIGNS

Researching content that has high engagement with your audience

Posting and scheduling regular posts

Monitoring engagement and interaction

3.CREATING DATA-DRIVEN PAID SOCIAL CAMPAIGNS

Creating custom audiences to best target your company and brand

Creating copy and imagery for high-performing social ads

Split-testing ad copy

Reporting and improving paid social ads

4.TRACKING YOUR SOCIAL CAMPAIGNS

Tracking your audience and reach

Tracking engagement rates

Tracking click-through-rate and leads

Tracking your ROI on paid social campaigns

5.MANAGING YOUR ORGANIC & PAID SOCIAL CAMPAIGN

Managing and tweaking parameters for each campaign

Monitoring engagement and interaction from customer base

Monitoring engagement, leads, and sales from campaigns

Building your audience across appropriate social channels

6.ADVANCED EMAIL MARKETING STRATEGIES

Marketing automation

Customer retention email

Win-back email campaigns

And more!

What Is Facebook Advertising?

CLICKS FOR JUST $0.02!

Facebook advertising serves ads, images, and posts to a targeted audience through the Facebook platform and ad network. If you want to get your message in front of the people who matter, Facebook advertising is the way to go.

Facebook ads allow text, images, videos, slideshows, and a variety of other creative options to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on:

• People who have visited your website
• Purchase behavior
• Digital activities
• Interests
• Demographics
• Geography

Third-party information like spending habits and consumer profiles

You may also determine how much you want to pay per click or pay per mille (cost per 1000 impressions).

 Facebook Ad Management: An Affordable Alternative to Paid Search Ads

The cost per interaction on Facebook is typically lower than on Google AdWords or Bing Ads, so if you’re looking for a cost-effective alternative or supplement to pay per click, give Facebook advertising a try!

Engage With More Customers on Facebook

Looking to increase your fans, shares, likes, or impressions on Facebook? What a lot of business owners don’t understand is that having 100 fans doesn’t mean that 100 people see their Facebook updates. On the contrary, only about 0.2 percent of your fans see your posts. Essentially, every time you update your company’s Facebook page, only a very small portion of your followers will see and read your post.

To increase the number of followers who see your updates, you need to invest in paid social media advertising from a company that knows how to leverage it.

BEWARE OF THIRD PARTY CLICK FARMS SELLING CHEAP LIKES!

Buying likes for your business violates Facebook’s statement of rights and responsibility. Of course, that doesn’t stop people and businesses from doing it.

Anyone can buy thousands of Facebook likes for hundreds of dollars from click farm websites in developing countries like India, Sri Lanka, Bangladesh, and Indonesia. However, there’s a problem with this method that extends beyond a Facebook violation.

Say you have 1,000 legitimate followers on your company’s Facebook business page and pay for an additional 4,000 likes from India. Not only does this skew your audience insights, a valuable tool to learn more about your true fans and customers, it adds absolutely zero value. Having more likes doesn’t make your posts show up more. It doesn’t increase your bottom line. Engagement and followings by fans who actually use your product or service does.  By buying likes, you essentially pay for nothing but a number that has no effect on your business whatsoever.

Facebook Marketing Services from Rakutan media

If your website is your online sales representative, then social media is your company’s brand personality. It gives existing and prospective customers a peek behind the curtain and allows you to connect with them on a personal level. It builds relationships and trust and, in many cases, is your customer service platform.

Contrary to what most business owners believe, Facebook and other social media platforms can boost your bottom line. Aside from generating qualified leads, you’re building a relationship with the people who have used your services and increasing the chance they’ll become lifelong customers.

Facebook advertising services and ad management are low-cost to run and can be specifically targeted to the audience that you want to reach. At Rakutan media, our social media marketing specialists begin every new Facebook advertising campaign by analyzing your current customer audience and social presence. If you’ve run ads before, we collect baseline data to better determine your current return on ad spend and put together a game plan to produce maximum results for the lowest cost.