LINKEDIN ADVERTISING CAMPAIGNS

LINKEDIN ADVERTISING CAMPAIGNS

Increase Leads and Sales with LinkedIn B2B Advertising

If you sell to other businesses, LinkedIn offers an incredibly targeted way to put your message in front of key decision makers at a very low cost per click. Adding LinkedIn to your digital marketing strategy is a smart bet if you’re interested in generating more B2B leads and sales. Four out of five LinkedIn members drive business decisions, and LinkedIn’s audience has 2x the buying power of the average web audience.

Rakutan media is experienced LinkedIn marketers know what it takes to drive B2B leads from Linkedin with lead ads, sponsored posts, and text ads—and we’re standing by to help your business get a piece of the pie.

Ready for More B2B Leads? Our LinkedIn Advertising Agency Knows How to Get Them For You

If you market to other businesses and you’re frustrated with the diminutive return from traditional marketing channels, you’ve come to the right place! Many companies have noticed that the response rate and ROI associated with traditional B2B marketing strategies like direct mail is sinking lower each year. At the same time, even savvy B2B marketers and advertising professionals are struggling to find effective new media strategies.

TYPES OF LINKEDIN ADVERTISING CAMPAIGNS

While LinkedIn is continually building out their campaign options, currently you can choose from:

• Text ads – Text-based ads that show up in the right column or at the top of the page on LinkedIn.
• Single image ads (formerly Sponsored Posts) – Single image ads that show up in LinkedIn’s news feed.
• Carousel image ads – Ads with two or more images that show up in LinkedIn’s news feed.
• Video ads – Video ads that show up in LinkedIn’s news feed.
• Message ads – Ads delivered to your target audience’s LinkedIn message inbox.
• Lead form ads – Ads that collect lead information right without ever leaving the platform.
• Spotlight ads – Ads that are personalized using profile data and will promote an offering throughout the desktop.
• Follower ads – Ads that are personalized using profile data and will promote a company’s page throughout the desktop.
• Job ads – Promote an open position at your company and collect applicant data.

Time to Test LinkedIn Advertising Campaigns

LinkedIn advertising offers B2B marketers an incredibly cost-effective way to put your message in front of exactly the right target audience. LinkedIn ads allows you to target prospects by geographic area, industry, company size, decision maker/title, seniority, age and even by company name! Suppose you offer remote help desk services to lawyers. Imagine being able to hyper-target your ads to the principals of specific law firms (by firm name) with more than 100 employees!

Whether you need help setting up and optimizing your social media campaigns or you’d like to know where you can improve your existing campaigns, Rakutan media can help. Fill out the form below for a free social media analysis or contact us today to get started! 

Why Partner with Galatea for LinkedIn B2B Advertising?

You don’t need to hire a company to set up your LinkedIn ads—it’s a self-service platform. So why should you hire Rakutan media to help you create, execute, manage and optimize your LinkedIn and social media campaigns? Because we’ll deliver a greater ROI than you can achieve on your own, of course!

Our team of social media marketing experts will consult with you about your business, assist you with selecting the right target audience, craft the perfect ad copy (and split-test multiple ads!) and optimized lead-capture landing pages. We’ll show you how to get more leads (at a lower cost per lead) and convert more leads into clients!