SEARCH ENGINE OPTIMIZATION (SEO)

THE THREE PILLARS OF SUCCESSFUL SEO SERVICES

SEO for home service companies is the process of updating and optimizing your website so that each of your web pages ranks at the top of search engines like Google, Bing, and Yahoo. Galatea’s SEO services for contractors and home service businesses help you measurably increase leads and sales from your website by focusing on the three pillars of successful SEO campaigns:

1. Site Code & Structure – Your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile-friendly.
2. Onsite Content – You need web page after web page of unique, remarkable, and optimized content.
3. Offsite Factors & Reviews – You must earn backlinks from other relevant and authoritative websites pointing to your website and generate five-star reviews on Google My Business and other places around the web.

Home services SEO campaigns can create a long-term, sustainable lead generation engine for your company by:

• Improving keyword rankings on search engines
• Generating more website traffic
• Filling the top of your sales funnel with high-quality leads

   What’s Included in Our Search Engine Optimization Services for Home Service Companies?

Galatea handles the day-to-day of monitoring and improving your home services SEO campaign, including making your website more visible on Google search results and differentiating your brand across the web.

 1.DIGITAL COMPETITIVE ANALYSIS

• Complete a digital competitive analysis to see how you stack up against your top three competitors in the search results using our proprietary data tracking software
• Perform keyword research and identify the top sales-driving search terms and keywords in your market area and industry
• Establish your baseline for website code and structure, content, local visibility, and off-site citations, then compare it against your competitors to create an actionable, sales-driving plan
• Create actionable revenue goals and corresponding SEO plans

 2.WEBSITE CODE & STRUCTURE

• Install advanced Google Analytics and call tracking
• Make your website fast, secure, and mobile-friendly
• Edit your website’s code and structure to align with best SEO practices
• Edit and optimize your existing website pages for search visibility and creative content
• Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers

 3.NEW WEBSITE CONTENT & OPTIMIZATION

• Optimize existing web content to increase keyword rankings on search engines like Google, Bing, and Yahoo
• Publish new website content to expand your search visibility and fill gaps in your website’s content marketing plan
• Tweak and improve your website’s content month after month to establish your brand as THE AUTHORITY online

 4.LOCAL SEO

• Locate and audit existing citations across online directories like Yelp, Facebook, Angie’s List, and more, including industry-specific directories
• Optimize your company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
• Optimize your company’s Facebook page for local SEO best practices
• Discover, manage, and monitor local citation and backlink opportunities to build authority

 5.WEBSITE SPEED

• Reduce website bounce rate by making your web pages load faster
• Provide a better user experience for your website visitors through strategic page speed optimizations
• Optimize your website speed across mobile, desktop, and tablet devices to load lightning fast

 6.REVIEW GENERATION & MANAGEMENT

• Streamline the review generation process, resulting in more 5-star reviews
• Monitor Google My Business and other online directories for negative or malicious reviews
• Respond to positive and negative customer reviews on your behalf, sending positive signals to Google and other search engines to improve the performance of your garage door SEO campaign

 7.ANALYTICS, TRACKING & REPORTING

• Install industry-leading phone call tracking software and advanced Google Analytics to track the source of website visitors and new customer leads
• Track, test, and continually tweak your SEO campaigns for better performance while keeping a close eye on the competition
• Make data-driven decisions to generate more leads and sales and increase your ROI from your garage door SEO campaigns

 8.DEDICATED TEAM

• Dedicated account managers who serve as your point of contact for all things digital marketing and SEO for home service companies
• SEO analysts and copywriters who know home services marketing and what it takes to increase leads and sales from the web
• Digital designers and webmasters to help you increase your website’s conversion rates and turn more visitors into leads

Why Home Service Businesses Need an SEO Company

A home services SEO company, like Rakutan media, handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you’re like most business owners, you probably don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns. Still don’t know if you fit the bill? If you meet any of the following requirements, your company can benefit from SEO services: 

1. You want to grow your business
2. You currently don’t know how your website is contributing to your bottom line
3. You want your company to be found in a newly expanded market area
4. You want more people to call you instead of your competitors
5. You want more leads
6. You want more sales
7. You want to differentiate your business in the online marketplace
8. You want to ensure your company continues to grow in the future
9. You want to outrank your competitors in the search results

HOW MUCH DO SEO SERVICES COST?

Wondering how much SEO services cost? The top SEO companies won’t give you a direct quote until after a thorough analysis, because it completely depends upon your needs. You can generally find reputable SEO services for home service companies that go as low as $2,500 per month for extremely small businesses, to upwards of $20,000 per month for enterprise clients.

What should really matter is your return on investment (ROI). Sure, $5,000 per month may sound like a big investment for a local business, but if your ROI turns into $50,000 per month, it’s well worth the investment. 

A word of caution: you get what you pay for. If you sign up for SEO services with a cheap digital marketing company that offers low monthly payments and includes a “free” website, you may be leasing a space on their proprietary platform, meaning you lose your website and all your work once you leave. 

HOW LONG DOES SEO TAKE TO GENERATE RESULTS?

We’re glad you asked! You can usually see some sort of SEO success by the end of three to six months, but for certain industries with highly competitive keywords it can take up to six months to a year to see a dramatic difference. Once you get the ball rolling, though, it’s hard to stop. Read more about how long SEO takes on our blog! 

Professional SEO Services for Home Service Companies & Franchises

LOCAL SEO SERVICES

If you’re looking for the best SEO services for home service companies, you’ve found the one you need. We specialize in local search engine optimization, or “local SEO.” Local SEO is the process of optimizing your website for customers in your service area. Let’s face it, for local businesses relying on customers in their community for new leads and sales, earning a number one ranking on Google could be the difference between a potential customer calling you or calling your competitors.

FRANCHISE SEO SERVICES

As a franchisee, you want your franchise to outperform your competitors in the area. The first step—attracting new customers. Rakutan media franchise SEO services help you do just that!

• On-page optimization – Our team of local SEO specialists will work to maximize your search presence using on-page optimization techniques like schema markup, localized content, on-page technical optimizations, and more.
• Off-site optimization – We manage your off-site SEO by actively monitoring your backlinks, including nationally syndicated business directories, niche or industry-specific directory listings, and more.
• NAP (name, address, phone) cleanup and management – One of the most important aspects of your franchise’s SEO campaign is to show up in local search. NAP cleanup and management (managing your franchise’s business directory listings) identifies your unique franchise location from other franchises in your area as well as your competitors.
• SEO reporting – Your franchise will receive a monthly SEO report customized to your franchise location. We take a data-driven approach to your franchise SEO and will measurably improve your online marketing performance.
• A dedicated account manager – Your franchise will work directly with one of our in-house account managers throughout the duration of your franchise SEO campaign. We approach every franchise SEO campaign with an ownership mentality and treat your franchise as if it were our own.

ENTERPRISE SEO SERVICES

Is your company being outranked by smaller businesses? Rakutan media has helped many enterprise organizations apply their real-world authority on the web, increasing organic search rankings and measurably increasing organic traffic, leads, and sales.

For a large organization that has never invested in a high-quality enterprise SEO campaign, improving your company’s yearly revenue and net income can be challenging. As an enterprise SEO service provider, our services include:

• Addressing site code and structure issues – Because enterprise websites are often massive in size, poor website hierarchy and organization can significantly impact your enterprise SEO campaign, and ultimately, your annual return on investment.
• Conquering content challenges – Enterprise-level websites are often much larger than those of local businesses. White papers, on-site content, videos, and more can clutter your website be suppressed on search rankings if not properly optimized. Let your content work for you and generate more leads and sales for your organization.
• Monitoring your off-site authority – As a large organization, your website naturally earns a high volume backlinks and citations. Enterprise SEO from Galatea will ensure all of your reviews are responded to and your backlinks are of the best quality.

Specializing in Home Services Marketing

Most SEO agencies have a few industries that they specialize in. At Rakutan media, our niche is helping home service companies of all sizes grow their revenue. We commonly work with businesses in the following industries and partner with home service contractors in the United States:

• Architects and Custom Builders
• Bathroom Remodelers
• Contractors
• Electricians
• Fire Protection Companies
• Flooring Companies
• Home Service Franchises
• Garage Door Companies
• HVAC Companies
• Kitchen Remodelers
• Landscapers
• Moving Companies
• Painters
• Pest Control Companies
• Plumbers
• Remodelers
• Restoration Companies
• Roofers
• Solar Companies
• Storage Companies
• Window and Door Companies

Questions to Ask an Agency Before Hiring Them for Search Engine Optimization Services

Not all SEO companies live up to their promises of more traffic, better rankings, and more leads. Some SEO firms achieve results, but they do so using “black-hat SEO” techniques. These unethical strategies can hurt your website’s rankings—and ultimately your business.

Before selecting your SEO company, make sure to ask the following questions:

• What’s in my current contract?
• What’s the process if I cancel?
• How will we communicate and how often?
• Do I have full access to my site, Google Analytics, and Google Ads accounts?
• Will I own my website?
• Do you provide guarantees?
• Have you done work like this for companies similar to mine?
• What contracts and options are available? How do I determine the right budget?
• What are all your fees and payment options?

Avoid any search engine optimization services that “guarantee” any of the following:

• Overnight rankings
• Doubled traffic within a certain amount of time
• Instant leads
• Search engine submissions
• A certain amount of backlinks in a certain amount of time
• Any sort of ROI projections

SIGNS OF BLACK HAT SEO

A red flag should go up anytime an SEO company makes certain claims or promises about results. The SEOs that give our industry a bad name for gaming rankings do it by:

• Buying a ton of links from random, crappy websites
• Keyword stuffing
• Cloaking content so users and search engines see different things
• Using a computer program to generate hundreds of pages of garbage
• Using duplicate or scraped content
• Submitting fake press releases in order to spam links